A campaign is a collection of marketing activities that include emails, email workflows, web plugins, print media, online advertising, or any combination of these. Creating campaigns allows the supplier to provide branded content to partners to increase engagement, improve open rates, and improve lead generation. By creating campaigns, you will be able to gather data in one place for all the marketing activity around a specific product or service that is offered. Marcom templates are pre-built email templates that the supplier can use to create syndicated emails for partners. These templates are designed with you so that you can reuse them for multiple campaigns and so that you can determine the level of co-branding available to your partners.