Marketing Effectiveness
The Marketing Effectiveness reports are considered the backbone of Marcom Reports. These reports focus on partner activities and results in all phases of marketing communications. They also measure prospect response in the Tracking Summary (keyed by embedded tracking codes). The Search Terms Report ranks the terms and Web addresses that have driven people to your syndicated content while the Company Summary provides analytics describing how you and your partners are gaining business—such things as industries being served, page views and click throughs.