The Purpose of this Report

This Report provides a summary of the usage and performance of all SMS marketing efforts.

Location

Analysis>Marketing Effectiveness>SMS Message Summary 

What Data is Being Reported

This report pulls information from the Partner dashboard, Zift123, and drills down, by Partner, on all SMS activities a partner uses, and the high-level stats associated with SMS activities.

Initial Report View and Editing Suggestions

• The default report shows a list of all SMS activities for all partners.
• Activities and results during past year
• All Partners
• All Campaigns
• Group-By selections ‒ None
• Where applicable, numeric totals are located at the bottom of the page. If grouped, numeric Group Totals are provided for each layer of the grouping configuration (e.g., totals for a Quarter, Region, Country, in addition to a total for the entire date range).
• You can group by location, timeframe, and more. Select Edit to customize the report to meet your needs.
• Any edits previously set within another report may carry over as the default into subsequent reports. Always check that the data you are viewing is in the date range/format you are expecting it to be in. You may need to click the Edit to view the report criteria details and make changes.

​

Moving left to right, the column data provides the following information.

1. SMS Workflow: This column records the name of the workflow. All SMS message statistics will be grouped by workflow association.
2. Partners: This column records the number of partners engaged in SMS marketing.
3. # Sent: This column records the number of SMS sent.
4. # Delivered: This column records the number of SMS messages delivered successfully.
5. Sent Date: This column records the date the SMS message was sent. This date is used when grouping and filtering.
6. SMS Clicks: This column records the number of partner-prospect/contact clicks on links in the SMS message.
7. LP Views: This column records the number of landing page views as a result of a click on an SMS message.
8. LP Clicks: This column records the number of landing page clicks as a result of a click on an SMS message.
9. Submissions Counts: This column records the number of submitted prospect/contact information forms.
10. New Leads: This column records the number of new leads resulting from responses to the SMS - it is their first interaction. Although your company's Lead-Score threshold may differ, the ZiftMarcom default is 15+ for a prospect/contact to be counted as a lead. 
11. Nurture Leads: This column records the number of leads that are not new but have not resulted in a sale of a product or service. Lead-score threshold scores are unique to each supplier and are defined by the System Administrator at the time of set up.
12. Edit Report: See How to Edit ZiftMarcom Reports.
13. Options: See How to Use Report Options.
14. Export: The report can be exported as a CSV or XLS file. See How to Export Reports.