When you’re already behind the curve, there’s no time for a traditional ‘To-Do’ list. Research from Zift and the Manufacturers Alliance for Productivity and Innovation (MAPI) shows that manufacturers are missing key opportunities to drive growth and improve partner alignment. We’ve created a ‘Must-Do’ list for today’s manufacturing Chief Marketing Officers to get channel programs back on track – and even move ahead of the pack.

Check out the infographic below and get the full research report here.

Originally posted on Channel Chatter, by David Buffaloe, Zift Solutions VP of Marketing. As VP of Marketing, David is responsible for all aspects of marketing including strategy, tactics and programs needed to create interest, demand and recognition for Zift Solutions.